How to Use Hastags in Social Media Marketing?
Hashtags emerged with Twitter in 2007. Two years later, this social network started to automatically transform any word or expression preceded by the # symbol into a link . Since then, the use of hashtags has become very popular, both among users and among brands, who have seen the potential of these links to promote campaigns, advertise products or generate engagement. In 2011, Instagram started using hashtags. In 2013, Facebook and Flickr also joined. The use of hashtags has become more professional to the point where, in 2022, according to a survey conducted by HubSpot with more than a thousand marketing professionals, 82% of them said they use hashtags as part of their Instagram strategy. According to Twitter’s best practices guide to using hashtags, brands using this strategy on the social network see increases across the marketing funnel , seeing gains of 8% in brand awareness and 3% in purchase intent. That is, it is inescapable: hashtags are already a fundamental part of the
